Redoco Wholesale
UST - March 2024
The internship
During my internship, I was recognized as a versatile designer, working on research, UX, UI, visual design, wireframes, motion design, and more.
About the project
Digitizing a corporate training game for an American wholesale corporation
Purpose of the game
Training employees on the operations at Redoco Warehouse
Who is redoco?
Redoco is a membership-only warehouse club chain that sells brand-name merchandise at lower prices than other retailers. Redoco has over 800 locations worldwide.
User group
UST's offshore employees working at Redoco
Experience Level: Freshers to Managers
My roles
Game UX
Research
Ideation
Storyboarding
Design System
Visual Design
Advanced Prototyping
3D Illustrations
Team
Priyanka Bhadauria, TL
Param Dadegaonkar, UX
Roshan, VD
Shubhra, VD
Duration
2 months
Highlights
A corporate training game designed to teach players various activities and processes within the warehouse
02 COntext
Forced Gamification
The existing physical game faced issues like information overload, lengthy gameplay, and forced gamification. Learning a PDF step-by-step based on dice rolls is ineffective gamification.
03 THE PROBLEM
Condensing a PDF into a turn based learning game simply doesn't work
Instead of the traditional method of learning the warehouse processes through a manual, the team wanted to design a game that would help the learners have a pleasant learning exprerience.
Constraints
A two month deadline, because we had to release the first iteration
Single player. The client wanted was specific on a single player game, but also wanted to encourage learning
More than static. We had to design a game that would be hosted online and can be accessed by anyone at the company. The game required some dynamic elements as well
THE CHALLENGE
How can we simplify and transform complex processes into an engaging digital game?
North star design principles
Concise clarity
Clear, informative and engaging interface
Balancing fun and functionality
Players should have fun, but the learning should be validated
Product excellence
Overdeliver with design, while maintaining a corporate language
Scalability
Ensure that the first iteration can be used to scale up the entire game
04 Synthesis
Finding structure amidst the chaos
We created a user flow diagram of the existing game to understand the various flows and scenarios within the warehouse.
Insights
Player has to go through 132 different steps in order to finish the game
The game is not linear, there are multiple branches. The player route is decided based on dice rolls, and card picking system
Player has to play the game multiple times to finish all the flows
From the extensive user flow, we identified the shortest path with 31 steps and proposed it as the MVP.
MVP First
The ideal flow has minimal deviations, and represents the shortest process in the warehouse
The image has been intentionally blurred because the data is under NDA.
05 Storyboard
The backbone of the game
We designed storyboards to illustrate the key activities for the ideal flow.
Ideal flow
These are the key daily steps at the warehouse, with no discrepancies or special handling required, making them the ideal flow.
Each category has its own sub-processes, for which we created specific activities.
Appointment booking
Inbound trucks schedule appointment with the Redoco warehouse
Docking & Locking
The inbound trucks are docked at the warehouse
Receiving the inbound goods
The goods from the trucks are received and unloaded
Packing of outbound goods
The outbound goods are prepped and packed
Inspection and loading of goods
Final inspection is done and the goods are loaded to the outbound trucks
Undocking & exit of trucks
The trucks exit with the outbound goods
06 Visual Design
Fun & Functionality
Using the storyboard as a reference, we crafted designs that were both fun and professional. After several iterations, the final design was chosen.
Cards
The card component was highly-critical from a content-organization perspective. It was designed to prioritize readability while accounting for responsiveness, flexibility and versatility.
Dialogue
The dialogue card had multiple variants and multiple avatars were designed according to the actor from warehouse.
Quiz
The robot quiz is designed to test the user's learning.
Vector Graphics
We created complex SVGs to animate the entire game in Figma, but the file lagged quite a bit due to its size. 😅
07 Final Design & Prototyping
Bringing to life
With all the design elements finalized, we built the game in Figma. This helped the client experience the game and gave the developers a clear understanding of its functionality.
08 Testing
A huge success
SME Feedback
"The team exceeded our expectations, the activities designed are on point and would greatly enhance the learning experience of the folks here at Redoco"
Task completion
100% task completion and average gameplay duration was 20 mins for ideal flow
Task efficiency
92% task overall relative efficiency
09 Takeaways
Learning
Cross functional collaboration
Communicating with devs and also using my knowledge of dev as well made sure we met the technical requirements
Scalability
Ensured our Phase 1 could be scaled to cover the entire flow of the game
Balancing fun and functionality
Essential training material is covered without compromising on fun
User-Centered Design Focus
The users have a knowledge of warehouse functionality. We took that into consideration while designing the experience
Absolute banger of a time at UST
Hey! hope you had fun. I have done more work with the talented team at UST. Since all of them are under NDAs, I have created a presentation, if you would like to see the awesome work I did, please get in touch with me 😄
